Friday, May 07, 2010

Jugs

Another untapped market opportunity.

Why Designers Refuse To Make Bigger Bras.

But how much of a "risk" is it to make and advertise a product you know many women are clamoring for, unless you know your company is only capable of making cheap, flimsy bras that would never support larger breasts? Is designing a bra that can do some heavy lifting really so complex that it's more profitable to add a bow and some lace to last season's 34Bs and shun millions of potential customers?


Note to designers: If you build it, I will come.

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